Lohse profoundly influenced the development of constructive design in the forties and fifties. He pursued a symbiosis of art and design, most visibly in his design of the magazine Bauen+Wohnen. Lohse thus guaranteed the relevance of the examination of the movement’s design elements. His incorruptible verdict on the importance of social and artistic developments made him an authority, alongside Josef Müller-Brockmann, on the programmatic objectives of Neue Grafik, although his positions were much more ideologically rooted. Lohse wrote eleven articles for Neue Grafik.
Read MoreMüller-Brockmann conceived of and instigated Neue Grafik. As a team player, he knew how to inspire his colleagues for this undertaking. He played an active part in various fields and was the catalyst for numerous pieces for Neue Grafik, although he only contributed three texts himself. His second career as a Constructivist graphic designer brought Müller-Brockmann virtually unparalleled international acclaim. He was renowned throughout the world as a designer, author, teacher and as the lead figure of the pioneering Swiss graphic designers. He might also be called the ambassador for the editorial team.
Read MoreNeuburg was the most prolific member of the editorial team. Equipped with a journalist’s curiosity and writing skills he assumed the role of reporter, exploring a broad spectrum of different topics. In total he contributed thirty-six pieces to the journal and was instrumental in shaping its style. As a professional writer and a skilled graphic designer, he was the only member of the team who could earn a living from the fees he received for his work for Neue Grafik. Beginning with the second issue he was also responsible for the journal’s layout. His conciliatory personality kept the group together.
Read MoreVivarelli was the youngest of the four editors. He most neatly fit the archetype of the freelance graphic designer, with a small studio and clients in select industries. Entering logo and poster competitions was part of the studio’s bread and butter. His grounding in this real-world context gave Vivarelli a keen eye when it came to evaluating the commercial impact of the work submitted to Neue Grafik for review and publication. He set a high standard with his cover design and layout for the journal’s first issue. Vivarelli contributed just two articles to Neue Grafik.
Read MoreImage Now Gallery invites you to celebrate the reprint of the iconic Swiss graphic design
magazine Neue Grafik by Lars Müller Publishers.
Image Now Gallery October – November 2014
Buy the complete volumes here:
www.newgraphicdesign-reprint.com
As an exercise I thought it would be interesting to ask a number designers and educators today this question: